Eduardo Wexman has a degree in Business Administration from the Universidad de Chile and a Master´s Degree in International Business from the University of South Carolina. He has 30 years of marketing experience in the Chilean wine industry positioning high-end brands globally, developing new products, labels, and communication strategies with a focus on the consumer. Presently, Eduardo advises small and mid-size wineries in their overall marketing strategies and assists them in successful product and label developments through his company ValueBranding.