Conference Program
TUE 10 MARCH
09:00Exposition and conference registration
10:00Welcome address
Speaker:
James Quirk | Group Managing Editor | Labels & Labeling
BUSINESS MARKETS AND OPPORTUNITIES
10:15Market trends in Chile and the Southern Cone
- Analysis by sector: labels, shrink sleeves, flexibles and folding cartons
- Explore growth opportunities in the region
- Economic outlook in the Southern Cone
Speaker:
Mariana Soto Urzúa | General Manager | CENEM Chile
10:45Sustainability and the circular economy: What you need to know
- Devising a strategy to make your company more sustainable
- Identifying areas for improvement and process optimization to put into practice
- Determining the correct products and materials for recycling
Speaker:
Javier Ibero Arimany | LATAM Manager | EADEC Chile S.A.
11:15Networking break and exposition
12:15Keynote Presentation: The new era of workflow automation and quality control
- New technology for better processing efficiency
- Quality control for converters and brand owners
- Improved inspection for text, graphics and print
Speaker:
Askold Zimmermann | Business Development Manager | GlobalQuality.space
13:00Networking lunch and exposition
14:30Business diversification: From commercial printing to label production
- Moving into label production from other printing industries
- Managing the learning curve with a new printing process
- Attracting new clients by diversifying your product offering
Speaker:
Ignacio Ramos | Commercial Director | R&R Impresores
15:00Meeting changing demands for labels in a changing era
- Meeting the new challenges of ever-changing consumer and customer demand
- New solutions in digital technology
- Adapting sales strategies for new digital print markets such as on-demand and increasing personalization, AR and the shopping experience
Speaker:
Francisco Bardi | Senior Consultant | Graphic Executive Management
15:30Networking break and exposition
16:30Southern Cone converter panel discussion
- New areas of investment: What is the next technological revolution?
- Using competitive pressures and industry disruption to your advantage
- Attracting new business and maintaining relationships with key clients
Moderator:
Juan Pablo Figueroa | Director | Contraseña
Panelists:
Germán Calvi | Director | Etiketten SA
Ignacio Cortiñas | Sales and Operations Manager | EADEC Chile S.A.
Jorge Garrido | Director | Garino Hnos SA- Ignacio Ramos | Commercial Director | R&R Impresores
17:15End of conference sessions
18:00Opening night networking party - sponsored by DuPont & Grafisoft
WED 11 MARCH
09:00Exposition and conference registration
10:00Welcome introduction
Speaker:
- James Quirk | Group Managing Editor | Labels & Labeling
PACKAGING DESIGN AND BRANDING
10:05Label and packaging industry trends: a global perspective
- Explore different regional markets around the world
- Global analysis: labels, shrink sleeves, flexibles, and folding cartons
- Key trends and technological developments which are driving the sector
Speaker:
- James Quirk | Group Managing Editor | Labels & Labeling
10:35Designing packaging that sells
- Maximize labels and packaging for stand-out shelf presence
- Enhancing packaging and premium decoration for increased consumer engagement
- Designing labels and packaging to connect with today’s consumers
Speaker:
Luis Arevalo | Packaging Engineering Director | Kellogg Company
11:05Networking break and exposition
12:30Design playlist for Baby Boomers, Gen X, Millennials and Gen Z
- What are the emotional drivers for Baby Boomers and Gen X?
- How should a product look to appeal to Millennials and Gen Z?
- How do you establish an emotional connection with consumers?
Speaker:
Hernán Braberman | Partner and Executive Design Director | Tridimage
13:00Networking lunch and exposition
14:30Combating counterfeiters in labels and packaging
- Examine the overt and covert features that provide layered protection
- Increase the level of sophistication of brand protection for packaging
- Techniques for diverting fake goods entering the market place
Speaker:
Ignacio Zermeño | Commercial Director | MGM México - Witte Group
15:00Bringing more sophisticated wine label decoration to the product panel discussion
- Examining detailed design concepts that will increase sales
- Maximizing on the benefits available for product differentiation
- Investing in finishing technology for maximum shelf appeal
Moderator:
James Quirk | Group Managing Editor | Labels & Labeling
Panelists:
María Jesús Vial Valdés | Creative Director | JVD Estudio
Eduardo Wexman | Director | ValueBranding, Inc
José Mingo | Commercial Director | CCL Labels Chile and Executive Director for Viña Aresti 
Carolina Lucero Requesens | Designer | Armaria Arquitectura y Diseño SpA
15:45Happy Hour on exhibition floor – sponsored by Yupo
