Hernán Braberman is Partner and Design Director of Tridimage, a leading Latin American integrated graphic and structural packaging design consultancy. Based in Buenos Aires, Argentina, the company also has offices in Mexico, Quito, Guatemala and Madrid. Hernán co-founded Tridimage in 1995 with the objective of creating the first Latin American design firm focused on 3D branding. Tridimage's reputation attracts both established and emerging international companies operating in Latin America, the Unites States, and Europe. Hernán was one of the ten international finalists of the British Council´s IYDEY, an international award established to celebrate the importance of creative entrepreneurs working in the field of design. Tridimage´s projects have won five Pentawards, three Vertex Awards, seven A`Design Awards, one Ameristar Award, two POPAI awards, four Southern Star and one Pack Andina award.