Published on Label Summit Latin America 2020 (https://www.labelsummit.com/chile)

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Conference Program

TUE 10 MARCH

09:00Exposition and conference registration

10:00Welcome address

Speaker:

BUSINESS MARKETS AND OPPORTUNITIES

10:15Market trends in Chile and the Southern Cone

  • Analysis by sector: labels, shrink sleeves, flexibles and folding cartons
  • Explore growth opportunities in the region
  • Economic outlook in the Southern Cone
Speaker:

10:45Sustainability and the circular economy: What you need to know

  • Devising a strategy to make your company more sustainable
  • Identifying areas for improvement and process optimization to put into practice
  • Determining the correct products and materials for recycling
Speaker:
11:15Networking break and exposition

12:15Keynote Presentation: The new era of workflow automation and quality control

  • New technology for better processing efficiency
  • Quality control for converters and brand owners
  • Improved inspection for text, graphics and print
Speaker:
13:00Networking lunch and exposition

14:30Business diversification: From commercial printing to label production

  • Moving into label production from other printing industries
  • Managing the learning curve with a new printing process
  • Attracting new clients by diversifying your product offering 
Speaker:

15:00Meeting changing demands for labels in a changing era

  • Meeting the new challenges of ever-changing consumer and customer demand
  • New solutions in digital technology
  • Adapting sales strategies for new digital print markets such as on-demand and increasing personalization, AR and the shopping experience

 

Speaker:
15:30Networking break and exposition

16:30Southern Cone converter panel discussion

  • New areas of investment: What is the next technological revolution?
  • Using competitive pressures and industry disruption to your advantage
  • Attracting new business and maintaining relationships with key clients
Moderator:
Panelists:
17:15End of conference sessions
18:00Opening night networking party - sponsored by DuPont & Grafisoft

WED 11 MARCH

09:00Exposition and conference registration

10:00Welcome introduction

Speaker:

PACKAGING DESIGN AND BRANDING

10:05Label and packaging industry trends: a global perspective

  • Explore different regional markets around the world
  • Global analysis: labels, shrink sleeves, flexibles, and folding cartons
  • Key trends and technological developments which are driving the sector
Speaker:

10:35Designing packaging that sells

  • Maximize labels and packaging for stand-out shelf presence
  • Enhancing packaging and premium decoration for increased consumer engagement
  • Designing labels and packaging to connect with today’s consumers
Speaker:
11:05Networking break and exposition

12:30Design playlist for Baby Boomers, Gen X, Millennials and Gen Z

  • What are the emotional drivers for Baby Boomers and Gen X?
  • How should a product look to appeal to Millennials and Gen Z?
  • How do you establish an emotional connection with consumers?
Speaker:
13:00Networking lunch and exposition

14:30Combating counterfeiters in labels and packaging

  • Examine the overt and covert features that provide layered protection
  • Increase the level of sophistication of brand protection for packaging
  • Techniques for diverting fake goods entering the market place
Speaker:

15:00Bringing more sophisticated wine label decoration to the product panel discussion

  • Examining detailed design concepts that will increase sales
  • Maximizing on the benefits available for product differentiation
  • Investing in finishing technology for maximum shelf appeal
Moderator:
Panelists:
15:45Happy Hour on exhibition floor – sponsored by Yupo
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