conference program
TUE 12 MARCH
09:00 - 09:55 Exposition and conference registration
09:55 - 10:00 Welcome address and opening remarks
Speaker:
Mirco Mazzarella | Event manager | Informa (Tarsus)
The markets and trends
10:00 - 10:30 Industry overview: The changing global market
- New international label and package printing developments by region
- Technology trends and future growth opportunities
- The potential for collaboration and knowledge-sharing
Speaker:
Chelsea McDougall | Group managing editor | Labels & Labeling
10:30 - 11:00 Colombia and the wider region: market analysis and forecast
- Key trends in a post-pandemic industry
- Economic, political and supply chain challenges
- Developing new markets in Latin America
Speakers:
Tatiana Duarte | Executive president | ANDIGRAF
Cesar Bernal | Managing director | Everest Printed
11:00 - 11:30 Demystifying label and package printing sustainability
- Separating the myth from the truth against a legislative backdrop
- Compostability vs recyclability vs bio based: the difference
- Can a sustainable label business also be profitable long-term?
Speaker:
Andrés Felipe Peláez | R&D director | ARclad
11:30 - 12:30 Networking break and exposition
12:30 - 13:00 Keynote address: The Colombia Plastics Pact
- Latin America and the circular economy: greenwashing vs greenhushing
- Progress since the World Economic Forum on Latin America 2016
- What the Plastics Pact means for you: more than just box-ticking
- How label converters can contribute towards a circular economy and support brand owners
Speakers:
Laura Reyes Castellanos | Executive director | CEMPRE
Kari Virtanen | Director of business development | CCL
13:00 - 14:15 Networking lunch and exposition
Packaging design and branding
14:15 - 14:45 Exploring innovations in packaging design
- The latest packaging design trends capturing consumer attention
- Connected packaging and the rise of e-commerce
- The versatility of folding cartons
Speakers:
Juan José Posada | President/CCO | VML (previously Grey Colombia)
Eric Pell | Client development director | Makro Colombia
14:45 - 15:15 Neuromarketing insights for the label converter to consider
- Unlocking the mind of the consumer: the psychology of packaging
- How neuromarketing can influence packaging design
- Case studies
Speaker:
Fernando Arendar | Founder | Nitid Studio
15:15 - 16:15 Networking break and exposition
16:15 - 17:00 Creating the perfect coffee label
- Key considerations when designing and producing coffee pouches and labels
- Case study
- Collaboration tips and insight to inspire your coffee journey
Speakers:
Daniel Jaramillo | Director of Innovation | Alico
Juanita Jiménez | Brand design leader | Buendía
17:00 End of conference and closing comments – exposition open
17:00 - 19:00 Networking drinks and exposition
WED 13 MARCH
09:00 - 09:55 Exposition and conference registration
09:55 - 10:00 Welcome introduction
Speaker:
- Mirco Mazzarella | Event manager | Informa (Tarsus)
Business markets and opportunities
10:00 - 10:30 Business diversification: How to become a one-stop-shop
- Key considerations when moving into new print segments such as flexpack, in-mold and shrink sleeve
- Making the move into mid and narrow web
- Attracting new clients by expanding your business capabilities
Speakers:
Carolina Petro | Commercial manager | Ideartes Impresores 
Alfonso Cifuentes | COO | Suprapak
10:30 - 11:00 Unlocking your continuous improvement potential
- Is the profit on the shopfloor?
- Tips for improving operational efficiency and financial management
- Prioritising your business investment choices
Speaker:
Aislan Yaron Baer | CEO | ProjetoPack
11:00 - 11:30 Upskilling to adapt to new talent challenges in the market
- Attracting and retaining fresh talent post-pandemic
- How technology is changing the recruitment landscape
- Diversifying your workforce and bridging the skills gap
Speaker:
María Paula Murcia Sánchez | Talent hunter & careers advisor
11:30 - 12:30 Networking break and exposition
12:30 - 13:15 Panel discussion: Pan-regional growth opportunities for the label converter
- How can you take advantage of regional prosperity?
- Making your converting business more commercially viable
- Choosing the right suppliers to expand your business
Moderator:
Giovanni Gomez | Director of economic affairs | ANALDEX
Panelists:
Jaime Yoshiyama | General manager | Kuresa
Alessandra Costa | Head of innovation | All4Labels
Francisco Arias | General director | Sismode
13:15 - 14:30 Networking lunch and exposition
14:30 - 15:15 The rise of counterfeiting and opportunities in brand protection through traceability
- Brand engagement and managing metrics
- Traceability via smart labels and digital product passports
- RFID and QR codes
Speakers:
Ari Vonderwalde | CEO | Etiflex Mexico 
Nathan J. Anderson | CEO and co-founder | Scantrust
Juan Zuluaga | Departmental coordinator - Antioquia | Food and Agriculture Organization of the UN (FAO)
15:15 - 16:00 Panel discussion: The converter of the future: What will it look like, and are you ready?
- The impact of digital technologies and automation
- Digital vs flexo: balancing budget, volume and quality considerations
- How is data set to transform labels and package printing long-term?
- Is “lights out” converting on its way?
Moderator:
David Ricardo Muñoz | Editor in chief | El Empaque + Conversión
Panelists:
Manuel Yepes | Commercial director | Viappiani
Luis Fernando Herrera Salinas | Production director | Impreac - Impresos y Acabados SAS
Jorge Galofre | CEO | Alfa Print SAS
Angela Maria Espinosa | Director of marketing and sales | Servibarras
