Juan José studied graphic design and advertising. He has worked for agencies such as Gomez-Chica (now Havas), McCann, Sancho/BBDO, Ogilvy, Geometry, and is currently president and chief creative officer of Grey Colombia. He was part of the team that won the first Gold in One Show, the first Golden Lion in Design and the only Grand Prix of the Art Directors Club of NY in the history of Colombia. In 2016 he became the first Colombian creative head of an agency in the UK, and before joining Grey Colombia he was the creative director at Geometry for Latin America based in Mexico.

 

He has been a judge in London at the D&AD awards in the Direct category, at Cannes Lions in the Design, and Promo categories. Additionally, in Creative Circle in the UK, Círculo de Oro in Mexico, Jade in Guatemala, Gran APAP in Peru, New York Festivals, WINA, Echo Awards, Slide Prix and Lápiz de Acero among others. President of the Jury at Dubai Lynx in the Outdoor, Interactive, Mobile and Promo & Activation categories, at El Ojo de Iberoamérica in Argentina in the Promo and Activations category, at Young Lions Colombia, at Wave Festival in Rio de Janeiro in the Design and Promo & Activation categories. 

 

Awards 61 recognitions at Cannes Lions in 17 different categories, in addition to 24 Great Creativity Awards including Clio and London LIA Awards, as well as awards at One Show, D&AD, Ojo de Iberoamérica, Sol de San Sebastián, Communication Arts, Immortal Awards, Andy's, New York Festivals, Wave, Fiap, Círculo de Oro, Antigua, J Chiat, Caribe and venues like El Dorado and Lápiz de Acero. He obtained the only gold for Colombia in the 2023 edition of Cannes Lions.