Eric’s professional and academic experiences have led him to learn about different industries, but it was in retail and at Makro that he found his passion. Previously he worked at British American Tobacco and IBM.

His universe is the world of Marketing, CRM and sales and analytics is its main work tool. He has been with Makro for 17 years.

A Brazilian, he acts locally in Brazil and Colombia, but also having played LATAM roles, he has had the opportunity to experience this world in different countries.

He has spent 5 years operating in Colombia, in the areas of Marketing, CRM, Sales and Pricing, leading the repositioning of Makro in the sector.

SPEAKER SESSION