In conversation with Virgilio Micale

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Virgilio Micale, global sales manager at CARTES, a silver sponsor for Label Summit Latin America 2024, tells us why they’re taking part in this two-day event.

Welcome Virgilio, it’s great to have CARTES join our Label Summit Latin America, in Bogotá for the first time. Tell us why CARTES decided to take part in this event.

We want to show our technology across Latin America where we can provide solutions. Colombia is not an exception, and it will also be a great opportunity to meet other clients from all Latin American countries.

What will you be showcasing at the event (including any launches), and what do you hope to gain by attending?

We will be showing all our products, of course with the latest innovations, those that have recently won worldwide recognition and even awards.

As a major finishing equipment manufacturer, tell us about CARTES’ experience to date in Latin America?

CARTES has been present on the Latin American continent for more than two decades. Our experience has been very positive, especially in those countries where wine is an important part of the economy. Today, we have more solutions to offer and so all LATAM countries are considered interesting for our business.

How do you foresee finishing will evolve in the region over the next five years, particularly digital, and can you tell us about CARTES’ future plans there?

We believe that digital technology will continue to grow and so as manufacturers of finishing and embellishment equipment we are led to complement this growth with our solutions.

What are you most looking forward to seeing at Label Summit Latin America 2024?

We hope to see clients motivated to know what's new, with a desire to improve their processes and interested in continuing to work for a promising future.

Meet CARTES at Label Summit Latin America 2024. To see the floorplan, visit https://www.labelsummit.com/colombia/why-exhibit