Published on Label Summit Latin America 2024 (https://www.labelsummit.com/colombia)

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conference program

TUE 12 MARCH

09:00 - 09:55 Exposition and conference registration

09:55 - 10:00 Welcome address and opening remarks

Speaker:

The markets and trends

10:00 - 10:30 Industry overview: The changing global market

  • New international label and package printing developments by region
  • Technology trends and future growth opportunities
  • The potential for collaboration and knowledge-sharing

 

Speaker:

10:30 - 11:00 Colombia and the wider region: market analysis and forecast

  • Key trends in a post-pandemic industry 
  • Economic, political and supply chain challenges 
  • Developing new markets in Latin America

 

Speakers:

11:00 - 11:30 Demystifying label and package printing sustainability

  • Separating the myth from the truth against a legislative backdrop
  • Compostability vs recyclability vs bio based: the difference
  • Can a sustainable label business also be profitable long-term?  

 

Speaker:
11:30 - 12:30 Networking break and exposition

12:30 - 13:00 Keynote address: The Colombia Plastics Pact

  • Latin America and the circular economy: greenwashing vs greenhushing 
  • Progress since the World Economic Forum on Latin America 2016
  • What the Plastics Pact means for you: more than just box-ticking
  • How label converters can contribute towards a circular economy and support brand owners

 

Speakers:
13:00 - 14:15 Networking lunch and exposition

Packaging design and branding

14:15 - 14:45 Exploring innovations in packaging design

  • The latest packaging design trends capturing consumer attention
  • Connected packaging and the rise of e-commerce
  • The versatility of folding cartons 
Speakers:

14:45 - 15:15 Neuromarketing insights for the label converter to consider

  • Unlocking the mind of the consumer: the psychology of packaging  
  • How neuromarketing can influence packaging design 
  • Case studies
Speaker:
15:15 - 16:15 Networking break and exposition

16:15 - 17:00 Creating the perfect coffee label

  • Key considerations when designing and producing coffee pouches and labels
  • Case study
  • Collaboration tips and insight to inspire your coffee journey

 

Speakers:

17:00 End of conference and closing comments – exposition open

17:00 - 19:00 Networking drinks and exposition

WED 13 MARCH

09:00 - 09:55 Exposition and conference registration

09:55 - 10:00 Welcome introduction

Speaker:

Business markets and opportunities

10:00 - 10:30 Business diversification: How to become a one-stop-shop

  • Key considerations when moving into new print segments such as flexpack, in-mold and shrink sleeve
  • Making the move into mid and narrow web 
  • Attracting new clients by expanding your business capabilities

 

Speakers:

10:30 - 11:00 Unlocking your continuous improvement potential

  • Is the profit on the shopfloor?
  • Tips for improving operational efficiency and financial management
  • Prioritising your business investment choices  

 

Speaker:

11:00 - 11:30 Upskilling to adapt to new talent challenges in the market

  • Attracting and retaining fresh talent post-pandemic
  • How technology is changing the recruitment landscape 
  • Diversifying your workforce and bridging the skills gap 

 

Speaker:
11:30 - 12:30 Networking break and exposition

12:30 - 13:15 Panel discussion: Pan-regional growth opportunities for the label converter

  • How can you take advantage of regional prosperity?
  • Making your converting business more commercially viable
  • Choosing the right suppliers to expand your business 

 

Moderator:
Panelists:
13:15 - 14:30 Networking lunch and exposition

14:30 - 15:15 The rise of counterfeiting and opportunities in brand protection through traceability

  • Brand engagement and managing metrics
  • Traceability via smart labels and digital product passports
  • RFID and QR codes 
Speakers:

15:15 - 16:00 Panel discussion: The converter of the future: What will it look like, and are you ready?

  • The impact of digital technologies and automation
  • Digital vs flexo: balancing budget, volume and quality considerations
  • How is data set to transform labels and package printing long-term?
  • Is “lights out” converting on its way?

 

Moderator:
Panelists:

16:00 End of conference and closing comments – exposition open

16:00 - 17:00 Exposition

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